Articles tagged with "The Phluid Project"
Josh Sims writing for Sphere magazine explores the topic of gender and how it's re-shaping the fashion industry as we once knew it.
From the article:
"Recent years have seen the progressive fashion world look to break away from the age-old binary paradigm of clothing for men and clothing for women, one which shapes how clothing is designed, made, marketed and sold, and which in turn can shape how people think about themselves."
"The shift, of course, has come in parallel with an often-controversial discussion in the wider culture about gender identity."
"in seeking to deconstruct the gender bias of its products, the fashion industry is also following in the footsteps of other huge industries: toys, bedding and cosmetics, for example. It’s an ethical, intellectual and, perhaps above all, an experimental exercise: just why do we continue to define certain products by gender? Should clothing be without gender, or, conversely, even seek to cater to a multiplicity of genders?"
Posted: 6 January 2023
Stylus Media Group, an industry think-tank founded in 2009, reports on the collaboration between Jimmy Choo (@jimmychoo) and Billy Porter (@theebillyporter) to create heels for men in sizes up to US 15.
"While drag performers can find well-fitting footwear at specialised stores and retailers, many others including transgender women can often struggle to find appropriate heels in larger sizes. Reuters reports that transgender women can often be forced to “choose between more masculine styles and the hyper-sexualised designs of specialist retailers – with nothing in between.” Jimmy Choo and Porter’s collaboration taps into this market gap, providing more versatility in terms of sizing as well as everyday options, like classic heeled boots and suede pumps."
It is surely now only a question of time before the mainstream designers and retailers follow suit.
Posted: 18 August 2022
"Hayley was motivated to approach me by the amount of media coverage which I had referenced on heels for men for this piece." said Rob, "She certainly agreed with my findings that there was a definite trend happening in the fashion world for men to wear heels again".
Anchored with commentary from Rob throughout, the article explores the "genderless heels" trend with insights from independent designers who have changed their manufacturing and marketing methods to accommodate an inclusive approach where shoes are for all, regardless of gender. The article also uncovers why inclusive sizing is not quite as simple as to achieve you might think it could be, though not a problem that can't be solved.
We're delighted to get this great coverage and hope it will be the first of many!
Posted: 6 June 2022
This article from Fashion United reports on the results of a panel discussion organised by the Hetrick-Martin Institute and how the fashion industry needs to adapt to accommodate a rapidly growing demand by the gender non-conforming demographic. How can the shopping experience be enhanced and growth managed in a sustainable way? The article explores the options.
Posted: 4 December 2021
Harry Styles blazes a trail for gender neutral dressing. The Guardian newspaper talks about the interview he did for Vogue and how he loves to play with clothes without any self-limiting beliefs about gender, although his style is not without its critics.
Posted: 6 September 2021